Diane Kendal on Zara Beauty & Make Makeup More Inclusive
Photo-Illustration: by The Cut; Photo: Grégory Harris
For beauty editors, you don’t really feel like you’re at Fashion Week until you go through the chaos behind the scenes to temporarily take refuge in the cocoon of calm around Diane Kendal. The British makeup artist is an industry icon who is always happy to break down the striking looks she created for the runway, not just by product name, but texture, color, concept and technique.
Fortunately, fashion retailer Zara and her beauty director, Eva Lopez-Lopez, brought in Kendal to bring the brand’s first makeup collection to life, meaning the masses can now benefit from her full expertise. the year. After 18 months of collaboration (the majority carried out on Zoom for pandemic reasons), Zara this month unveiled the collection of vegan, cruelty-free, affordable and refillable products in more than 130 colors for the face, eyes, lips and nails, with six makeup brushes to boot.
“We wanted to create a very inclusive range that would appeal to everyone, regardless of skin color, age, gender or personal style,” says Kendal. Rightly so, the collection also comes with an equally extensive campaign full of eye candy for each ambience, showcasing what the artist does best. The campaign is actually nine campaigns: a whole portfolio of inspiring makeup created by Kendal, captured by nine different photographers, each giving their own concept of beauty.
“It was really fun working on these campaigns,” says Kendal before reciting the brand’s philosophy: “Not one beauty, only beauties”. The Cut caught up with her to talk about vampire facials, makeup kit basics, and eight hours of sleep.
Do you see beauty as personal care?
I definitely think of beauty as self-care. It’s a way of presenting yourself, it’s a way of feeling good, it’s a way of changing yourself. It’s great to be able to give yourself a look, or give yourself a glow, or a wonderful sculpted feeling on your face.
Did your perception of beauty change during the pandemic?
I think it created a time for people to play with makeup more. I really think color is going to play an important role in getting out of the pandemic; I think people want to celebrate life, to be happy. We’ve worn masks, but people are getting to this point where they want to wear lipstick again.
What would you like more people to understand about what you do?
Well, I think our job is to collaborate. As a makeup artist, I collaborate with someone I do my makeup on, and for me, I like to showcase someone’s beauty. I like to celebrate a person’s traits, highlight their strengths. People already have such beautiful shapes; it’s about finding that particular color that really sets her off, or knowing the certain color really brings out the depth of that beautiful brown eye.
What has been the biggest ‘no’ you’ve heard in your career, and what have you learned from it?
Sometimes I think people have an idea of what they’re looking for, but in reality when you give them what they asked for they’re like, It may be too much. This happens more in fashion shows, but let’s say if I’m working on a celebrity, now I always tell them, “How would you like your makeup? How do you normally wear it? What don’t you like about makeup? Because at the end of the day, they still have to look good and they have to feel good. So I always like to ask them to look into my interpretation of the look.
Where would you like to see the beauty industry go from here?
Make beauty clean, sustainable and environmentally friendly. Fortunately, with Zara, they are very aware of this. It was one of their philosophies and their philosophy in creating this line, they wanted to make it clean, vegan, sustainable, and I think we did, and Eva did, an amazing job.
Fill in the blank: Unfortunately, _______ is worth it.
I must say sleep. Sleep, sleep, sleep and a really good moisturizer. I think it’s more about sleep, what you eat, drinking lots of water; take care of yourself that way. Getting high quality ingredient formulas into creams is important, but ultimately, if you’re not taking care of yourself, just putting on a cream won’t help. I have to sleep eight hours. If I get less than that, I’m cranky. I hate that. I find it very difficult to travel, with the jet lag, because it really makes me lose my clock.
What do you think is the most affordable beauty product (s)?
For me, it’s rose water. I always have rose water with me. It’s awesome, it refreshes the skin, it’s one of my all-time favorites, and I’ve had it in my kit for probably 40 years now.
What’s the craziest luxury beauty experience you’ve ever had?
All thanks to Jamal [Scott]. Jamal insisted that I go get this facial where they take blood from my arm and mix it into a cream. What was his name ? Blood cream? So it was certainly an experience. It was my first and last time [laughs].